BITS AND PIECES
DUBAI
12121992
I’m an award winning ACD, mediterranean, art director, writer, dancer, and illustrator with over 9 years of diverse experience. I joined the party late, a.k.a. advertising.
In my 'past life,' I was a Ballet Dancer at The Opera House, Interior Architect, and Brand Designer who cracked 20+ stories, spaces, and brand identities, which enable me to have a fresh look and more inclusive approach.
Along the way, great things happened, like Cannes Lions, D&AD, The One Show, NY Festival, and more, working on fun brands like, McDonalds, Lego, PepsiCo, P&G, Adidas, and Durex ... worth it. I managed to launch cool campaigns, challenged few taboos, art-directed film-sets, built teams, spread tiny yellow ducks everywhere I went, while working at some of the most recognized agencies and creative houses like, Leo Burnett, FP7McCann working on Saudi new leading brands Neom Nature Reserve and Riyadh Air, playing around with cool campaigns for Nestle again at Publicis and currently embracing an exciting chapter at SRMG.
Recently have been selected to be a jury for Shots award EMEA, a jury for Young Academy Athar Saudi Festival and Red Apple festival, As a young creative I was nominated as Creative Faces to Watch by Campaign MiddleEast, Young Dubai Lynx Winner, named as one of the top designers by The One Show 2021 and FFA mentor 2020.
Some would say I’m full of energy, I’d say my persistence and passion come in handy.
I believe in the power of changing narratives through genuine communication and entertaining delivery. Pushing for campaigns that openly tackle all genders' lifestyles.
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AWARDS
AND
RECOGNITION
Shots Awards - Jury
2023 - Concept & copywriting
Athar Saudi festival - Jury
2023 - Copywriting
Young `Dubai Lynx
2023 - Silver winner for integrated campaign
Campaign middle-east
2023 - Creative face to watch
The One Show
2020/2021 - Ranked as 4th Designer
in the MENA region
Cannes Lions
2023/2024 - 7 shortlists - Silver " Highlight your Balls"
New York Festival
2023/2024 - 5 shortlists - 2 Bronze " Highlight your Balls"
Dubai Lynx
2022/2023 - Social - Silver “The Happiness Swap”
2022/2023 - Mobile - Bronze “The Happiness Swap”
2022/2023 - Digital - Grand Prix “Self Check-out”
2021/2022 - Breakthrough on a Budget
2021/2022 - D05 Breakthrough on a Budget - Bronze “YMCA- Self Check”
2021/2022 - C03 Co-Creation & User Generated Content - Shortlist “YMCA- Self Check”
2020/2021 - Outdoor - Gold “Lego News Reuilt
2020/2021 - Print&Publishing - 2x Silvers “Lego News Reuilt”
2020/2021 - Industry Craft - Bronze “Lego News Reuilt”
D&AD
2020/2021 - Media - Finalist “Lego News Reuilt”
New York Festival
2020/2021 - Print: Best Use - Gold “Lego News Reuilt”
2020/2021 - Print: Craft - Bronze “Lego News Reuilt”
2020/2021 - Brand Desing - Shortlist “Lego News Reuilt”
The One Show
2020/2021 - Promotional Items - Merit “Lego News Reuilt”
2020/2021 - Promotional - Merit “Lego News Reuilt”
The Caples Awards
2020/2021 - Promotional Items - Bronze “Lego News Reuilt”
Loeries
2021 - Print - Gold “Lego News Rebuilt”
2021 - Media Innovation - Bronze “Lego News Rebuilt”
Ad Star
2021/2022 - Use of Direct Marketing - Crystal “YMCA- Self Check”
2021/2022 - Radio & Audio - Crystal “YMCA- Self Check”
2021/2022 - Use of social - Crystal “YMCA- Self Check”
2020/2021 - Print Craft - Gold “Lego News Rebuilt”
2020/2021 - Outdoor - Silver “Lego News Rebuilt”
2020/2021 - Media - Bronze “Lego News Rebuilt”
2020/2021 - Direct - Crystal “Lego News Rebuilt”
To many more...